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Our Story

BOBA stands for Building Our Bonds Authentically, our project mission.


Our Asian/Asian American identity has been part of U.S. public discourse. As a team of Asian American researchers, we know first-hand about the challenges faced by our community.

Inspired by these conversations, our principal investigators, Dr. Cindy Liu and Dr. Tiffany Yip, established the BOBA Project to learn more about how Asian/Asian American teens and their parents/guardians feel about issues related to Asian/Asian American identity (e.g., stereotypes, anti-Asian discrimination).

The National Institutes of Health (NIH)* awarded Dr. Cindy Liu and Dr. Tiffany Yip unprecedented funding for this new and exciting research study: the BOBA Project is currently the largest NIH-funded study dedicated to Asian/Asian American teens.

Did you know?

Asians/Asian Americans have been historically underrepresented in psychological and medical research. Although Asian Americans represent 6% of the U.S. population, they received only 0.17% of all National Institutes of Health* funding over the last 20 years. That is less than 1%!

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According to the Census, Asians/Asian  Americans are the fastest growing racial group, so it’s especially important that we are represented in the health sciences.

*The National Institutes of Health (NIH) is the largest medical research agency in the United States.  

By hearing the perspectives of teens and their parents/guardians, researchers can help schools and organizations develop strategies to serve the unique needs of Asian/Asian American youth and families. 

Our collaboration with local community organizations, school districts, student-run clubs, and our Youth Advisory Board ensures that the BOBA Project can have a positive, long-term impact on the Asian/Asian American community. 

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